From cows to pigs.
In 1980, with a brand-new degree from Penn State, I began my career with the PA Holstein Association by helping farmers market and sell their registered Holsteins. Five years later, I was marketing and selling pigs... not the cute, curly-tailed kind but the patented absorbent sock kind. We were the #1 brand in our industry niche and we passionately served thousands of companies domestically and internationally. We experienced growth challenges, with over 500 employees and multiple subsidiaries and acquisitions.
Getting in on the ground floor of a start-up was exciting and, undoubtedly, the best way to learn what it takes to build and brand a multi-million-dollar company. As the organization grew so did I: from directing an award-winning creative and marketing department, to managing innovative product development projects, to leading a sales and customer service team, leading a multi-million-dollar acquisition effort and serving on multiple boards.
After a three decade-long journey in direct marketing, product development, sales and customer service, and a variety of intangibles, I’ve decided to "start-up" my own coaching business. I am an IPEC Certified Professional Coach and after considerable exploration of business content, I chose to work with Gravitas Impact Premium Coaches. I want to partner with and challenge the thoughts of leadership teams as they discover and deploy new tools like the 4 Decisions Framework and the Rockefeller Habits in order to achieve their goals.
Leaders have big shoes to fill, which include attracting and keeping the right people, creating a truly differentiated growth strategy, driving flawless execution and having plenty of cash to weather the storms. With the right process and discipline much can be achieved.
Let's discuss how we can move your business forward.